29th March 2018
The CPA will be promoting #Pharmacy24 on Thurs 29th March along with thousands of other pharmacy related individuals and groups. The event will help raise the profile of the profession and this year with the topic of 'diversity' we would especially love to see our members and followers all around the Commonwealth joining in the Twitter event to increase the profile of the profession in your own countries.
#Pharmacy24 is annual international twitter event to celebrate the breadth and diversity of pharmacy, on the busiest day of the pharmacy calendar: the last normal working day before the Easter holidays. #Pharmacy24 aims to make the contribution of pharmacy to patient care more visible and to celebrate the difference pharmacy makes.
#Pharmacy24 is open to everyone in pharmacy, and to all sectors: pharmacy professionals, students, pharmacy teams, researchers and above all open to the public. This is pharmacy; where we invest our discretionary effort to go far beyond the minimum required to support patients and give purpose to our work. In the year celebrating 70 years of the NHS, help celebrate the contribution of pharmacy in keeping the public safe.
In 2017, the tweets on #pharmacy24 generated 21,000,000+ impressions and was the number one trending topic for most of the day.
After the event last year many supportive messages from students, pharmacy professionals and members of the public were posted. For some this helped them see the breadth of opportunities within pharmacy that they had not recognised previously.
The passion, purpose and diversity showcased by #pharmacy24 demonstrates that notwithstanding the significant disruptive forces of the 21st century facing all professions and industries, pharmacy can rise to the challenge and continue to provide great care.
This year there is a theme for #pharmacy24, the theme is diversity:
The diversity of the pharmacy workforce,
The diversity of roles,
The diversity of the population we serve,
The diversity of careers,
Shining a light on areas of diversity often overlooked or not sufficiently addressed - pharmacy has work to do and makes a contribution to addressing all of the above.
How to get involved
Share the date with your networks
Prepare key messages and tweets in advance
Prepare videos and events that broadcast on the day
Use the day to promote your work
Join the thunderclap - will be launched very soon to promote the day
Why not get involved this year? The date is Thursday 29th March 2018, the hashtag: #Pharmacy24